2025

Understanding intangibles in a cross-border MNE context

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Intangible assets have become increasingly significant to the overall value of multinational enterprises. As a result, the taxation of intangibles has become a key focus area for revenue authorities. But tax law does not operate in a vacuum. To ensure that taxpayers deal appropriately with their intangible assets, it is important for taxpayers to first correctly identify and characterise these assets, having regard to intellectual property (IP) law in particular. It is only then that taxpayers can understand the tax considerations associated with the commercialisation and use of IP, particularly in a cross-border context.

This article describes common IP rights, the source of and extent of those legal rights, and their common commercialisation models. Case studies illustrate the complexities faced in certain cross-border commercialisation arrangements, including software distribution, product distribution and arrangements involving the commercialisation of multiple intangible assets, including in the context of the ATO’s draft Taxation Ruling TR 2024/D1 and the High Court’s imminent decision in FCT v PepsiCo. This article underscores the need for a multidisciplinary approach, integrating tax and IP expertise, to navigate the complex legal and tax landscape of intangible asset exploitation.

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